Econet Wireless to launch ‘yu’ brand name and mobile money transfer services by Nov-end (Kenya)

Posted by on November 18th, 2008 at 03:45am

[Technorati] Tag results for moneytransfer wrote an interesting post today on
Here’s a quick excerpt
Econet Wireless to launch ‘yu’ brand name and mobile money transfer services by Nov-end (Kenya) November 18th, 2008 10:45 am Kenya’s fourth mobile operator Econet Wireless anticipates to launch the ‘yu’ brand name by November end. The slogan to be carried by the operator will be ‘We are yu’ to market its services. The Yu brand will have the tag line ‘It’s the simple things you do’ in its advertising. According to an EWK employee, the company targets 18- to 35-year-olds. The initial roll out w

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